Contributor - Cozy Cadence
🕯️ Call for contributors

The Haunting

A Motherhood Unfiltered Bundle, reinvented. Spook them gently. Match them precisely. Grow your list with the moms who actually stay.

🎃 Live Oct 24–31 ✍️ Apply by Sep 28
Submit your gift → See how to join
🎃
What it is

A quiz-matched Halloween bundle, not a wall of 40+ gifts

👥
Who it's for

Contributors making things for overwhelmed, burned out moms

💰
What it costs

$47 for an exclusive haunting slot, or free via Treats

quick fit check

Does your gift belong here? Here's the 10 second version.

Great fits ✓

  • Made specifically for moms
  • Fits one of the 7 hauntings below, or general enough for Treats
  • Digital and instantly deliverable

Not a fit ✗

  • Aimed at a general audience, not moms
  • A recurring subscription or 1:1 service
  • Already free elsewhere, no exclusivity here
The Haunted HouseClutter, chaos, home organization
The Headless HouseholdMeal planning, family logistics, calendars
The Sleepless CryptRest, energy, burnout recovery
The Money PitFinancial stress, budgeting overwhelm
The Séance for TwoPartnership, communication, division of labor
The Vanishing BodyPhysical depletion, nutrition, movement
The Full Moon KidNeurodivergent & challenging-behavior support
Treats For Every MamaThe free, open gift bag, no cap

See your category? Keep reading, full details and exactly what qualifies are further down.

is this your audience too?

Here's exactly who lands in this bundle.

The moms who find this bundle are overwhelmed, burned out, and touched out. They're carrying the invisible mental and emotional load of running a household, tracking everything so nobody else has to, and quietly losing themselves in the process. They snap faster than they'd like to and feel guilty about it after. They're not looking for another productivity system or a wellness guru telling them to breathe through it. They want someone who tells the truth.

If that's the mom you already talk to, in your own gift, your own voice, this is exactly the room you want to be in.

who's hosting

A little about me, and why you can trust the numbers.

I'm Wendy, and Cozy Cadence is the brand I built for the moms above, born out of my own burnout as a mom of three in a blended family of seven (and a dog and a cat). I write to this audience daily, run a growing community, and this is my third Motherhood Unfiltered Bundle. Here's what the first two actually did.

878 Day 1 signups, April edition From a standing start, our very first bundle.
76,000 Combined reach, July edition Across 59 contributors in our second bundle.
130 Creators who asked to join next Purely off April's momentum, before applications even opened for July.
welcome

So here's what I built next.

The Haunting is the October Motherhood Unfiltered Bundle, built around one simple truth: bundles don't convert the way they used to. Instead of throwing 40+ gifts at a mom who's already overstimulated, we guide her straight to the exact gifts that fit her, through a short quiz about where she's at right now. Below is exactly how it works, what I'm looking for, and what I need from you to join this one.

how it works

Here's what this actually means for you.

01

She takes a quiz instead of scrolling a wall of gifts

A mom answers a few quick questions about what's actually going on in her life right now, and gets matched to one of 7 "hauntings", themed problem areas like home chaos, money stress, or partner overwhelm. She only sees the 3 gifts built for hers.

02

Your gift gets a real home, not a tile in a pile

You apply for the haunting your gift genuinely fits. If you're a match, you're one of only 3 voices in it. Every mom who lands there was already looking for exactly what you made.

03

We promote together, and reach multiplies

Every contributor shares The Haunting with their own audience during launch week. Combined, that reach is bigger than any of us could get alone, aimed at moms who are primed to convert, not just browsing.

choose your level of haunting

Here's every way to be part of The Haunting.

The hauntings are the priority, that's where the real visibility lives. Treats is a lovely bonus, not the main event. Once a haunting's 3 spots are gone, they're gone.

🕯️ Just Visiting

Not ready to pay to join a bundle yet? Totally fine.

Free · Treats For Every Mama

You can still be part of The Haunting for free. Your gift sits in the open, uncapped gift bag every mom can browse, no vetting bar beyond being made for moms. It's a real option, just not the one with guaranteed placement in front of a matched, high-intent mom the way a haunting slot is.

Your gift must:

  • Have a retail value of $7 or more
  • Be free, no credit card required to claim
Submit to Treats →
🔮 Going Deeper

Full Moon Vault (VIP)

Free to add · Haunting Slot contributors only

Each haunting gets its own Full Moon Vault, not one shared vault mixing gifts from all 7. If you're in a Haunting Slot, you can add a genuinely different, premium gift to your haunting's VIP upgrade at no extra cost to you. Moms who want more from the exact haunting they matched to can unlock it for $9 early bird or $15 once live, that's what she pays, not you, and you earn 40% commission on every sale.

Your gift must:

  • Have a retail value of $27 or more
  • Not be a gated version of your free-tier gift
🦇 Want even more reach?

Add Sponsor Visibility

A separate add-on, offered once you're already in. Fun Size ($97) and King Size ($197) stack on top of anything above, auto-approved, with logo placement across the pages and, at King Size, a dedicated email feature and Skool spotlight.

is your gift a good fit?

Here's the honest read before you apply.

Great fits ✓

  • Made specifically for moms, any topic, any format
  • Fits one of the 7 hauntings, or general enough for Treats
  • The kind of thing you'd want an overwhelmed mom to actually open
  • Digital and instantly deliverable

Not a fit ✗

  • Aimed at a general audience, not moms specifically
  • Requires a recurring subscription to access
  • A 1:1 coaching or service offer
  • Already free elsewhere with no exclusivity to this bundle
meet the seven

The 7 hauntings, up close.

3 exclusive slots each, 21 haunting spots total. Treats For Every Mama sits separately from this count, that one's uncapped.

The Haunted House

Clutter, chaos, home organization

3 spots left

The Headless Household

Meal planning, family logistics, calendars

3 spots left

The Sleepless Crypt

Rest, energy, burnout recovery

Sold out

The Money Pit

Financial stress, budgeting overwhelm

1 spot left

The Séance for Two

Partnership, communication, division of labor

2 spots left

The Vanishing Body

Physical depletion, nutrition, movement

1 spot left

The Full Moon Kid

Neurodivergent & challenging-behavior support

1 spot left

Treats For Every Mama

The free, open gift bag, everyone's welcome

No cap
what this means for your gift

Your gift stops getting lost in a wall of forty.

The old bundle

  • × Your gift is one of 40 to 60 tiles on a page
  • × She scans, grabs what catches her eye, forgets the rest
  • × Traffic is warm at best, browsing, not diagnosed
  • × Reach numbers look great, conversion tells a different story

This one

  • Your gift is one of 3, inside a haunting she chose specifically
  • She's already told us, in her own words, that this is her problem right now
  • That's about as warm as traffic gets before someone's ready to buy
  • Fewer contributors means each one gets meaningfully more attention
why this actually works

The data backs up exactly why I built it this way.

A wall of forty gifts asks an already maxed out mom to do the one thing she has zero capacity for: figure out which one is actually for her. Personalization works with that instead of fighting it.

3–10% Static bundle opt-in pages The typical range for a "here's everything, pick what you want" gated landing page, across 2026 benchmark studies.
30–65% Quiz-style, personalized opt-ins When she answers a few questions and gets matched to something specific first, before she's asked for her email.
~10% What my bundles typically convert Reach numbers always look impressive. Actual VIP conversion has hovered much lower. Reach was never the problem. Relevance was.
what you need to know

The full timeline, no surprises.

Sep 28

Final Submissions Due

Submit your application and gift details by this date.

Instant

Fit Check & Checkout

Pass the quick fit questions and you're taken straight to checkout for your haunting, no waiting on approval. If a haunting's already full, you'll be routed to Treats For Every Mama instead.

By Oct 12

Promotional Materials Shared

Swipe copy, graphics, and links shared with all approved contributors.

Oct 19–23

Pre-Registration Window

The quiz, free gifts, and Full Moon Vault are already fully live, this isn't a waitlist. Early moms just get the lower VIP price before the big promotional push begins.

Full Moon Vault (VIP): $9 early bird, what she pays
Oct 24–31

The Haunting Goes Live

Contributors share the bundle with their audiences.

Full Moon Vault (VIP): $15 regular price
Oct 31, 11:59pm EST

Bundle Closes to New Signups

The quiz stops accepting new participants at this point.

Nov 30, 11:59pm EST

Free Gift Access Ends

Free gifts stay claimable through this date for anyone who already signed up.

Dec 31

Full Moon Vault (VIP) Access Ends

Vault buyers retain extended access through the end of December.

promotion requirements

What I'm asking of you in return.

  • One solo email during the pre-registration window, October 19–23.
  • One solo email during launch week, October 24–31.
  • One PS mention during the final call, October 30–31.
  • Proof of 1 solo email, forward your sent email to info@cozycadence.com.
  • Additional promotion is always welcome, it helps you and every other contributor in the group.
kind words from past contributors

Don't just take it from me.

"It was the best experience I've had so far participating in bundles. Very well organized from start to finish. Wendy did an excellent job."

— Lydia Kyriakidou, homebosslady.net

"Being a part of the Motherhood Unfiltered bundle was a fantastic experience, from a host who was super organized and communicative, to a group of high-quality contributors who all did their part to make it successful."

— Janell Bitton, Flipped Parenting

"Wendy made it so easy to participate. The communication and organization were great."

— Valerie Recore, Stride Productivity

Pulled directly from previous bundles I hosted.

pricing, all at a glance

Four ways in, and they stack.

Treats For Every Mama

Free

Open to everyone, no cap. Your gift lives in the free, browsable gift bag every mom can explore.

Full Moon Vault (VIP)

Free for you to add

Haunting Slot contributors only. Moms pay $9 early bird or $15 once live, that's her price, not yours. You earn 40% commission on every sale.

Sponsor Add-On

$97 or $197

Offered once you're already in. Stacks on top of anything above, auto-approved, logo placement across the pages.

ready to join?

Spots are limited. Applications close September 28.

Submit your gift →